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I'm
Richard
Birley

A
UX/UI
Design Lead

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About

About ME

WHo AM i

Know more

I am a family and friends man, an extremely proud dad to 2 beautiful girls and the other half to a beautiful partner, tho whom I recently got married!

I am living the dream by plying my trade as a Design & UX Lead, I have always had a passion for computers and design... and ever since I found the art of combining the two together to make digital graphics, my life has been complete.. I guess that I am one of the lucky ones who gets to work daily doing what I love!

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Employment

Industries

What they Do

2025

July 2020 to Current

ENSEK Ltd

Energy Platform (SaaS)

ENSEK provides 100% cloud native software platforms that power digital first, customer-centric energy supply businesses.

2020

Nov 2019 to June 2020

Dead Happy Ltd

Digital Insurance (InsureTech)

Dead Happy are an edgy, modern InsureTech company that provide users with a digital platform which allows them to create and share their deathwishes with beneficiaries online.

2019

Sept 2016 to Oct 2019

CloudCall Ltd

Telephony Software (Saas)

Telephony solutions that enable effective conversations with integrated CRM communications. Features such as click to dial, SMS, IM & screen pops make CloudCall the quickest and simplest way to communicate with your contacts.

2016

Apr 2014 to Aug 2016

Cromwell Group Ltd

B2C/B2B Industrial Tooling (eCommerce)

Cromwell has been established for over 50 years and is a supplier of industrial tools, their B2C and B2B eCommerce solutions offer an unrivalled choice of products to all industries, professions and trades.

2014

July 2011 to Feb 2014

UK Shopping Mall

Bespoke Shopfronts (eCommerce)

UKSM Specialises in floral craft, party and event decorations with over 10000 products to choose from. In 2006 and 2007 they entered the world of e-commerce, launching two sites Easy Florist Supplies and later Wedding Mall.

Experience

involvement

Coming soon..

The Design Journey

2025

Product Design Lead

ENSEK Ltd

Design System, Implementation Handoff, UX Design Strategy, UX Workshops, User Insights, User Journeys, Discovery Sessions, UI Design & Handover, Design System, UXr, Accessibility, Usability & Inclusivity, Feedback Loops, Mockup Prototyping & Wireframing.

2020

UX Design Lead

Dead Happy Ltd

UX Design, UX Workshops, User Insights, User Journeys, Discovery Sessions, UI Design & Handover, Design Systems, Component Libraries, Customer Journeys, UXr, Accessibility, Usability & Inclusivity, Feedback Loops, Mockup Prototyping & Wireframing, Mobile first design.

2019

UX Design Lead & Frontend Dev

CloudCall Ltd

UX/UI Design Lead & Frontend JS, Introduced Design Systems, Atomic Design, Component Libraries, User Journeys, Prototyping & Wireframing, Animation Graphics, Responsive Design, Marketing Collateral.

2016

Frontend UX/UI Developer

Cromwell Tools Group Ltd

Design templates, wireframes, mockups, frontend implementation, usability and accessibility.

2014

Frontend Web Designer & Developer

UK Shopping Mall

HTML/CSS Templating and website design, frontend implementation, GUI styling, photography, customer feedback, POS displays.

Hobbies

Interests

Other Skills

Outside of my day job I have other interests that include 3D Interior/Exterior Design, playing football, visiting the gym and spending time with my family and friends. I have also provided the current branding for LeicesterJS, a monthly tech meetup and have successfully held UX Design talks at the conference.

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get in touch

contact me

online profile pages

Want to know more?

Phone

07939913373

Address

Leicester, United Kingdom

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IGNITION REDESIGN

Telling the story

Understanding the vision

The Design Journey

LATE 2020

ENVISIONING THE FUTURE
OF OUR PLATFORM

  • Full audit of Ignition
  • Discovery and ideation of new portal initiative
  • Researched and drafted new products visual identity
  • Researched into architectual constraints
  • Guided leadership in envisioning a new approach
Product direction refined to build new UI layer over existing backend

EARLY 2021

SELLING THE VISION &
GAINING INVESTMENT

  • Internal demo of vision to execs and investors
  • Submitted a business proposal for a new experiences team
  • Communication of transition timelines
Drafted and collaborated with architecture over new UI layer strategy

LATE
2021

UI STRATEGY &
TRANSITION TIMELINE

  • Formalised the strategy and proposed timelines with stakeholders
  • Drove development of a dedicated engineering team
  • Supported the creation of a technical roadmap
  • Submitted a business case for Tailwind UI
Tech shift towards de-coupling our frontend and backend began

EARLY 2022

BUILDING A TEAM &
STARTING DEVELOPMENT

  • Business case made for additional resources and investment
  • Research into latest frontend technologies
Tailwind UI purchase enabled the new experiences team to streamline UI build

LATE 2022

BUILDING THE FOUNDATIONS & CUSTOMER DEMOS

  • Workshops with AWS partners to discuss UI technical approach
  • Design created new UI component library
  • Development team start building our new UI layer foundations
  • Supported engineering with foundations to transition into new technologies
Demo of redesign and timelines to customers in the UK & Belgium

EARLY 2023

CROSS FUNCTIONAL TEAMS &
BEING DATA LED

  • Documented new career frameworks for expanded design function
  • Defined and documented cross-functional team ways fo working
  • Prioritised the design roadmap, aligned with product to prioritise feature launch
  • Gathering of requirements and user data to support future discovery phases
Supported product teams decisions with qualitative and quantitative data

LATE 2023

GETTING TO KNOW OUR CUSTOMERS &
BECOMING USER CENTRIC

  • Facilitated empathy sessions and interactive workshops with clients to inform new information architecture
  • Coordinated design team to document UI components into ZeroHeight
  • Design team launched companywide newsletter to engage and foster wider collaboration on new UI
Hand-off first phase designs from our roadmap, with lead-time on development

Assisted with rollout plan and external communications strategy

Customers

Worked With

Energy Suppliers

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portfolio

MY work

Project Links